SEO – Search Engine Optimization

weboptim.hu – Use SEO with us! As for the surveys, 90 % of web visitors use a search engine, and in 89.8 % of the web hits, the web sites on the first search page are selected. Hence it is obvious that you only have any chance to attract a lot of visitors — and additionally get income — if your web site is among the first ones on Google, Yahoo or Bing. Of the CPC (Cost Per Click) systems, the Google AdWords program is the most favoured. Our company undertake to carry out full-scale CPC campaigns: these are mostly recommended because our clients — in contrast to the traditional advertisements, where the price depends on the number of the appearance — pay only for the number of the actual site visitors. Marketing can be done on Internet by several means. We can hire banner places, can write articles and can enrol into partner programmes, or link exchange programmes, However the most effective marketing technique is to take a good place on the hit list of the search engines. As for the marketing, such kind of advertising which was not obtained by money, is more valuable for the user. It is so because he thinks this price should be paid not by himself in the price of the advertising. The Internet, as an advertisement method — in contrary to the conventional advertisement surface — gives a possibility to fully record and analyse purchaser reactions. Every change on the web site can give measurable results and this negative or positive reaction can immediately be measured

How to Do Search Engine Optimization (SEO) for an E-Commerce Site – with Rob Snell

In this video interview e-commerce expert Rob Snell explains how to prioritize the limited time you have to spend on search engine optimization (SEO) for an online store. The key, he says, is to identify your top converting keywords and pages and focus there. Instead of just looking at only traffic, Snell says, it’s important to identify the keywords and phrases that actually result in traffic AND conversions, that is, sales. Then identify which webpages are driving conversions from search engine traffic. You can determine which of your product pages are in the Google index by typing into the Google search box “site:yourdomainname.com” and Google will list all of your pages in their index. We found that of about 15000 products, our top 200 webpages were driving 80-90% of the revenue. So the focus needs to be on the pages that are driving your revenue. Analytics for a Yahoo! show you the revenue for your entry pages. Google Analytics can be configured to track revenue as well. Then on your homepage, use the top converting keywords to link to your top converting webpages. Rob Snell is author of Starting a Yahoo! Business for Dummies (2006) and can be reached at www.RobSnell.com. This interview was recorded at the Search Engine Strategies (SES) Conference in Chicago in October 2010.