– This Week In Music – Kina Grannis – Singer-Songwriter
In this episode of This Week In Music, Singer-songwriter Kina Grannis and her manager Jonathan Kalter join Ian in the studio to offer insight into how Kina uses the Web to build a loyal fan base. She’s one of the most subscribed-to artists on YouTube with more than 400 thousand subscribers and 70M total video views. She’s used her popularity online to sell out shows around the world, from Largo here in LA to two shows at Highline Ballroom in NYC to around the world. 00:26 – “Valentine” by Kina Grannis 03:00 – How Kina got her start in music 05:45 – Kina describes writing and submitting “Message from your heart” and submitting it to Doritos “Crash The Super Bowl” contest. 08:00 – “Did you have another on-line presence prior to the Super Bowl ad?” 16:50 – Feeling an urgency to get an album out for your fans and deciding not to sign with Interscope. 23:08 – How does YouTube and other social media outlets come in to play in building your fan base? 29:40 – What tools are useful for artists online? 30:32 – Jonathan Kalter on walking away from a major label deal, and the excitement and struggles of doing so. 35:26 – Discussing adding the help of a team. 38:49 – How do we reach people that aren’t online? 40:18 – Is there a trailblazer in front of you or are you blazing a trail? 41:25 – Are there any techniques that you would share that other artists could adopt?