URL Optimization SEO Website Optimization Search Engine Optimization URLO MAN

www.optimizedsearching.com Dr. Ray DeCormier, Professor, is driven by his desire to meet nice people, his sense of independence, and his commitment to become a “master in his field.” These passions have taken him from CCSU marketing and management graduate to professional salesman and back to CCSU as faculty member. His playful nature and desire for experimentation took him on some side trips along the route: entrepreneur, consultant and accountant. DeCormier was always interested in sales, having sold many different products during his career in industry. He is an active researcher in the area of personal selling. DeCormier received his Ph.D. from University of Bradford, UK, an MBA from University of Connecticut, and his BS from CCSU. I want to thank you for visiting our site and hope you were able to see how your website is performing with respect to a Google search. From my experience, when someone like you comes to our site looking for Information about their Google ranking, they are concerned about their website’s effectiveness. They are usually seeking ways to improve their search engine rankings for both computers and/or mobiles!. They know that if their site does not show up on the 1st, 2nd or 3rd page of a Google search, they are not drawing prospects. The question is: “How can you get your site to show up on the front page?”

How to Do Search Engine Optimization (SEO) for an E-Commerce Site – with Rob Snell

In this video interview e-commerce expert Rob Snell explains how to prioritize the limited time you have to spend on search engine optimization (SEO) for an online store. The key, he says, is to identify your top converting keywords and pages and focus there. Instead of just looking at only traffic, Snell says, it’s important to identify the keywords and phrases that actually result in traffic AND conversions, that is, sales. Then identify which webpages are driving conversions from search engine traffic. You can determine which of your product pages are in the Google index by typing into the Google search box “site:yourdomainname.com” and Google will list all of your pages in their index. We found that of about 15000 products, our top 200 webpages were driving 80-90% of the revenue. So the focus needs to be on the pages that are driving your revenue. Analytics for a Yahoo! show you the revenue for your entry pages. Google Analytics can be configured to track revenue as well. Then on your homepage, use the top converting keywords to link to your top converting webpages. Rob Snell is author of Starting a Yahoo! Business for Dummies (2006) and can be reached at www.RobSnell.com. This interview was recorded at the Search Engine Strategies (SES) Conference in Chicago in October 2010.